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Souk ChamaliAt Souk Chamali, your health is our priority, we carefully select the finest natural products for a healthy and exceptional lifestyle

From the North, For Your Health

Every product on our shelves was chosen with intention, sourced from cooperatives rooted in Morocco's northern highlands, where quality is a tradition, not a claim

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Trusted Natural Health

Natural Choices for a Healthy Lifestyle

Every product offered at Souk Chamali is authorized by ONSSA, Morocco’s National Office for Food Safety

Golden raw honeycomb with dripping honey from northern Morocco cooperatives

Honey & Bee Products

Gifts of the Hive,
From the Heart of the North

At Souk Chamali, our honey and bee products come directly from cooperative beekeepers nestled in the heart of the Rif mountains Raw wildflower honey, thyme honey, and forest honey, each jar reflects the biodiversity of Morocco's northern landscape We also carry propolis, beeswax, royal jelly, and bee pollen, all harvested with traditional methods that preserve their natural potency

Medicinal & Aromatic Herbs

The Mountain's Bounty,
Nature's Treasures

The Rif mountains are home to some of Morocco's richest botanical heritage Through Souk Chamali, our partner cooperatives hand-harvest and dry lavender, thyme, rosemary, oregano, and dozens of medicinal plants used for generations in Moroccan homes Whether brewed as tea, used in cooking, or applied in traditional beauty rituals, these botanicals carry the ancestral knowledge of the communities who cultivate them, wild, pure, and completely natural

Dried medicinal herbs and aromatic plants from northern Morocco

Latest Articles

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Opening Space for Learning and Exchange

From cooperative training sessions to interactive workshops that bring us together

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Impact and Value

Solving the Marketing Problem

One of the biggest obstacles cooperatives faced was finding suitable spaces to display and sell their products, as well as accessing national distribution networks Souk Chamali directly tackles this by providing a permanent, year-round exhibition and sales platform, giving cooperatives a real and stable commercial presence they previously lacked

Solving the Marketing Problem
Nouara Ain El Hajar

Featured Cooperative · Souk Chamali

Nouara Ain El Hajar

Founded in April 2011 in the commune of Ben Karish, Tetouan province, one of the leading agricultural cooperatives of the region, and a proud partner of Souk Chamali

Nouara Ain El Hajar specializes in the cultivation and valorization of medicinal and aromatic plants native to northern Morocco, mint, thyme, oregano, rosemary, marjoram, and more From these plants, the cooperative produces a full range of natural goods: essential oils, floral waters, aromatic distillates, and personal care products formulated entirely from natural ingredients Their food range includes spices, aromatic herbs, teas, and oils, each one a direct expression of what the land around Ben Karish naturally offers

What makes Nouara Ain El Hajar stand out is not just what they produce, but how seriously they take every step of the process, from cultivation to extraction to the final product that reaches your hands Over more than a decade of work, they have built a reputation grounded in quality, authenticity, and deep knowledge of the plants they work with At Souk Chamali, their products are among those we carefully selected, because they represent exactly what this marketplace was built to support

From Souk Chamali Shelves

The Diversity of Souk Chamali Products

Traditional and Contemporary Clothing

Traditional and contemporary clothing design blends Moroccan heritage with modern elegance. A northern Tetouani touch and the mark of handcraft appear in pieces that reflect Moroccan identity through quality and careful detail. This work values traditional craft, supports women artisans, and preserves Moroccan cultural heritage while developing it for the needs of today.

Souk Chamali Selection
Traditional and contemporary clothing
The Founder

Hafida
Ait Issa

Hafida Ait Issa founded Nouara Ain El Hajar cooperative in Ben Karish in 2011, driven by a deep attachment to the land and a refined knowledge of its medicinal and aromatic plants She built what became one of the north's most recognized natural product cooperatives, then went on to manage Souk Chamali, the first permanent marketplace dedicated entirely to cooperative products in northern Morocco

Hafida Ait Issa, founder of Nouara Ain El Hajar cooperative and manager of Souk Chamali
Our Commitment

How Souk Chamali Empowers Rural Women

What opens doors to opportunity, revives traditions, and builds lasting economic independence for cooperative women across northern Morocco

01Access & Visibility

A Gateway Out of Isolation

Rural women in northern Morocco often produce high-quality goods but have no accessible channel to reach buyers Souk Chamali bridges that gap by bringing their products into an urban, high-visibility marketplace, connecting them to city residents and tourists without requiring them to leave their communities

Women cooperating at a local market
Traditional crafts and natural products
02Heritage & Livelihood

Turning Traditional Skills into Income

Many cooperative women possess generations-old knowledge in crafting products like argan oil, medicinal herbs, honey, and traditional textiles Souk Chamali transforms these inherited skills into a sustainable source of income by giving them a professional platform to sell what they already know how to make

03Training & Capacity Building

Growing Skills, Growing Futures

Beyond just selling, Souk Chamali supports cooperative women through training sessions and supervisory workshops held in a fully equipped meeting room This capacity-building program helps them improve the quality of their products, exchange experiences with one another, and develop the skills needed to sustain and grow their businesses over the long term

Women in a training and capacity building session
Women empowered through training and community
04Empowerment & Growth

Strengthening Social Standing in Communities

By becoming active economic contributors through a recognized and respected platform, cooperative women gain not just financial independence but also greater confidence and social standing within their families and communities The training and capacity-building programs offered at Souk Chamali further reinforce this by equipping them with modern business and marketing skills

Souk Chamali

A Market Built By Women, For Women

Every product on our shelves has a woman behind it who knows the value of what she makes